Gap analysis

This refers to analysing current performance against desired or potential performance.

It is typically used to assess the levels of production against the optimum levels that could be achieved with the resources available – usually by theoretical calculation or the use of benchmark data. It can also be used as a market research technique to identify gaps in the market which the organisation may be able to satisfy.

Gap Analysis Graph

Gap analysis is a term normally found in performance and strategic management. Explore our learning zone to discover more