This refers to a business technique which identifies the individuals, groups or organisations which the organisation impacts, or vice versa, and assesses their needs, power,influence and view of the organisation.
Stakeholder analysis, such as the use of Mendelow’s Matrix, can be applied to the corporation as a whole during strategic planning, or to specific operational units or projects. Clear analysis will lead to action planning to, typically, either increase stakeholder’s positive support or reduce the power, influence and impact of negative stakeholders.
Stakeholder analysis is a term normally found in strategic management and performance management.
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