Johnson & Scholes

A Model of Strategic Management

Regardless of how strategies are developed in organisations, it is important to have a framework for thinking through the complex array of strategic issues.  The model below provides such a framework.

Adapted from Johnson & Scholes (1997)

However it is important to note that the model does not show strategic management as a sequential process.  Rather, it should be thought of as a crafting process that moulds together the three key elements of analysis, choice and implementation and the inter-linkages between them.