Competitive Advantage

This refers to any attribute of an organisation which enables it to perform better than its competitors.

Attributes giving competitive advantage might include lower cost structures, more efficient logistics, stronger advertising and promotion, better technological innovation in business processes. However, having one or other of these attributes is only turned into a competitive advantage if it is used to create better value for the customer than the competition can produce.

Competitive advantage is a term normally found in strategic management and performance management.

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